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Revenue GrowthRevenue Growth Systems·4 months

Scaled from $28K to $71K/month in 4 months

Performance Marketing Agency

$28K → $71K
in 4 months
MRR Growth
−58%
from month 1
Churn Rate
+44%
after offer rebuild
Close Rate
22 qualified
via outbound
Leads/Month

Overview

An 8-person performance marketing agency had been stuck at $28K MRR for 8 consecutive months. Strong client results, but a leaky bucket — poor retention, no outbound, and an offer that was easy to compare on price.

The Problem

The owner was spending 70% of his time on delivery and had zero bandwidth for business development. They relied entirely on referrals, lost 2–3 clients every month, and had no way to replace them systematically.

What We Built

  • →Rebuilt their core offer from a 'we run your ads' retainer to a performance-guaranteed growth system with clear milestones
  • →Defined a specific ICP (ecommerce brands doing $500K–$5M/year) and cut all other client types
  • →Built a cold email + LinkedIn outbound sequence targeting their ICP's pain points — 3 sequences, A/B tested weekly
  • →Installed a referral system with structured incentives and a monthly NPS-to-referral funnel
  • →Created a quarterly business review (QBR) cadence that reduced churn by anchoring clients to results

“I kept telling myself the problem was the market. Peakable showed me in week one that the problem was my offer. Fixed that, then everything else started working.”

— Founder, Performance Marketing Agency

OperationsOperations Overhaul·6 months

Reduced churn by 64% and added $340K ARR

Social Media Marketing Agency

−64%
quarter over quarter
Churn Reduction
$340K
within 6 months
ARR Added
+71
from +22 baseline
NPS Score
38%
of retained clients
Upsell Rate

Overview

A 15-person social media agency was growing at the top line but hemorrhaging at the bottom. Client churn was running at 28–32% per quarter. They were adding new clients but never gaining ground.

The Problem

Onboarding was chaotic. New clients weren't being set up for success. Account managers had no standard way to communicate progress. Clients were leaving not because of bad results — but because they didn't feel informed or valued.

What We Built

  • →Full operations audit across delivery, onboarding, communication, and reporting — mapped every client touchpoint
  • →Built a structured 14-day onboarding process with automated check-ins and milestone celebrations
  • →Created a client success SOP with monthly reporting templates, proactive communication scripts, and escalation protocols
  • →Designed and launched a Quarterly Business Review cadence — structured agenda, results-focused, emotionally intelligent
  • →Installed a client health score system that flagged at-risk accounts 30 days before they churned

“We were great at marketing for our clients and terrible at retaining them. The Peakable ops overhaul completely changed how our team communicates. Clients now feel like partners, not line items.”

— CEO, Social Media Marketing Agency

Lead GenerationRevenue Growth Systems·3 months

Built outbound system generating 40+ leads/month

B2B Content Marketing Agency

40+
qualified, in month 1
Leads/Month
54%
vs 22% industry avg
Email Open Rate
11%
positive replies
Reply Rate
+$19K
within 90 days
MRR Impact

Overview

A 6-person B2B content agency with an excellent reputation but zero outbound strategy. They had grown to $22K MRR purely through word of mouth — and that pipeline had gone completely dry.

The Problem

The founder had never done outbound before and didn't know where to start. They had no defined ICP, no messaging framework, and no infrastructure. The team was afraid cold outreach would damage their reputation.

What We Built

  • →Defined a hyper-specific ICP: B2B SaaS companies with 10–100 employees, Series A funded, no in-house content team
  • →Built a cold email infrastructure on a warmed subdomain with proper SPF/DKIM/DMARC configuration
  • →Wrote 3 email sequences (7-step, 5-step, 3-step re-engagement) using the ICP's exact language from sales call recordings
  • →Set up LinkedIn outreach as a warm sequence running parallel to cold email — same ICP, different medium
  • →Built a weekly reporting dashboard tracking open rate, reply rate, booked calls, and cost-per-lead

“I was scared of outbound. Thought it would make us look desperate. Peakable changed my perspective entirely — the system they built is generating conversations with exactly the clients we want to work with.”

— Founder, B2B Content Agency

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